Land O'Lakes wanted to raise awareness about agriculture in conjunction with the Super Bowl

So during the week when all eyes were on the biggest football game in America, the Super Bowl, 
we took the NFL players and put them on a different kind of field. The Farm Bowl.
Six NFL players were paired with six farmers to compete in the world’s first farm-based obstacle course. 
Each challenge showcased was designed to showcase modern farming in a way that would inspire the next generation of farmers.


Case study
Event Replay
The Ultimate Prize: Trophy Promo
The World's First Obstacle Course Challenge inspired by Modern Farming
The Players
The Event 
The Winners

Event Teasers

Credits
Client: Land O'Lakes
ECD: Andy Azula, CD: Anne Marie Hite
AD: Rushil Nadkarni, CW: Lassiter Stone
Agency: The Martin Agency
Experiential Agency: GMR Marketing
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