Instagram is full of food posts. But millions of Americans go hungry each day.
DeleteToFeed.com—a website that turned food posts on Instagram into real meals for people in need.
In 2016, we helped Land O'Lakes launch DeleteToFeed.com to help Feeding America fight hunger in the United States. Along with Feeding America, we helped the message reached across the globe.
Over 320,000 Meals were donated. Sparked conversations in over 70 countries. The initiative finally ended after a month in Oct 2016.
Agency: The Martin Agency; Client: Land O'Lakes
CCO: Joe Alexander ; ECD: Andy Azula
CD: Anne Marie Hite, Jordi Martinez
AD: Rushil Nadkarni ; CW: Chris Martin
ACD: Marcelo Mariano ; Designer: Diego Morales
UX Strategy Director: Taylor Wiegert