Every day on the streets of Mumbai thousands of children go hungry, and some even starve to death.
With very few resources and money, how do you start solving a problem this big?
The answer lay in adding a simple Share sticker to the largest food-delivery network in the city —
to share the untouched-uneaten food in their dabbas (lunchboxes) with children on the street.
Case study video
Volunteers on location
Conceived by McCann Mumbai, the initiative is a joint effort between Happy Life Welfare Society
and The Dabbawala Foundation.
Agency: McCann, Mumbai
Creative Director: Abhinav Tripathi, Denzil Machado
Art Director: Denzil Machado, Rushil Nadkarni, Mahesh Kawathankar, Kunal Mhabadi
Copywriter: Abhinav Tripathi, Nishant Pratap, Pradeep Kumar
Illustrator: Rushil Nadkarni
Digital Art Director: Satyawan Hande