*Disclaimer: The piece was created solely for the purpose of the One Show Young Ones Competition and was not commissioned by the client.
The Fair Pay Act was passed in 2009. Yet, the wage-gap still exists today at
a staggering 22% between men and women.
We placed novelty dollar bills around locations where people would be more
likely to find lost money, e.g. vending machines. The bills contain a message
highlighting the wage-gap disparity and an actionable cta.
 
 

Credits

AD: Rushil Nadkarni, Jocelyn Morera
CW: Rushil Nadkarni, Jocelyn Morera
School: Savannah College of Art and Design
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