Hanes was founded in 1901. it changed everything from thereon. revolutionizing comfort and style in an era when people didn’t even understand what feeling good felt like. An invention so powerful, it allowed everyone to feel like themselves.
this...is that story. kind of.
1901, THE INVENTION OF COMFORT (LONGFORM)
ACD: Rushil Nadkarni, AVI STEINBACH
GCD: GUSTAVO DORIETTO
CREATIVE TEAM: Lacey Tobler, Ryan Cuming
PRODUCER: ROBYN NAGORSKY
Agency: The Martin Agency
Director: The Coles