To highlight Google Chrome’s partnership with McLaren F1, we created a song with Maluma using the engine sounds of the race car and brought it to life in an interactive music video.
Fans could scan easter eggs in the video using google lens in chrome to score f1 tickets.
Google chrome x maluma: Pit stop
we strapped a McLaren formula 1 car and revved the engine to turn that RPM to BPM with maluma.
the story behind the story
Outta control transitions featured on Eyecandy.
Maluma, baby!
and the real star of the video, Adrian Martinez.
CREDITS
ACD: Rushil Nadkarni, JULIAN COHEN
GCD: BLAKE WINFREE
CREATIVE TEAM: ALEX THOMPSON, DYLAN WEBB
PRODUCER: JUDY KREITER, JACOB MUNSON
Agency: The Martin Agency
Director: Quentin deronzier
production: Arts and sciences, la/pac