Every day on the streets of Mumbai thousands of children go hungry, and some even starve to death. With very few resources and money, how do you start solving a problem this big?
The answer lay in adding a simple Share sticker to the largest food-delivery network in the city—to share the untouched-uneaten food in their dabbas (lunchboxes) with children on the street.
Case study video
Volunteers on location
Conceived by McCann Mumbai, the initiative is a joint effort between Happy Life Welfare Society
and The Dabbawala Foundation.
AD: Denzil Machado, Rushil Nadkarni
CW: Abhinav Tripathi, Nishant Pratap
CD: Abhinav Tripathi, Denzil Machado
Illustrator: Rushil Nadkarni
DESIGNER: RUSHIL NADKARNI
Digital Art Director: Satyawan Hande