Every day on the streets of Mumbai thousands of children go hungry, and some even starve to death. With very few resources and money, how do you start solving a problem this big?
The answer lay in adding a simple Share sticker to the largest food-delivery network in the city—to share the untouched-uneaten food in their dabbas (lunchboxes) with children on the street.
Press: Huffington Post, Times Of India, CNN-News 18, Mumbai Mirror, DNA India, NDTV
Honors: Cannes Lions Direct 2 X SILVER, One Show Design - GOLD, D&AD Greater Good - GRAPHITE (Silver) Pencil, Spikes Asia Media - BRONZE, LIA London The NEW - FINALIST, Effie Asia Pacific Goodworks - SILVER
Case study video
Presentation Board
Collaterals
Volunteers on location
Conceived by McCann Mumbai, the initiative is a joint effort between Happy Life Welfare Society
and The Dabbawala Foundation.
Credits
AD: Denzil Machado, Rushil Nadkarni
CW: Abhinav Tripathi, Nishant Pratap
CD: Abhinav Tripathi, Denzil Machado
Illustrator: Rushil Nadkarni
DESIGNER: RUSHIL NADKARNI
Digital Art Director: Satyawan Hande