we put a SECRET flavor in the world's favorite cookie and turned the internet into detectives for weeks to follow. what happened next was unprecedented—Bella Hadid wanted to be recruited as a detective. 
2020 ONE SHOW — public relations — Media relations (shortlist)
the biggest mystery of 2019: case study
didn't matter if you're a verified-twitterati, news anchor or a self-proclaimed influencer dad, solving a mystery became more fun when you did it with your squad. here's some of my favorites.
oh, and Chrissy Teigen. she said we're "her" kind of funny. we heart her.
we teased social media with mysterious posts leaning on detective movie tropes and got the sleuths' attention.
The clue was truly in the creme. we turned every Monday into a #mysteryMonday to release a clue for the flavor. the site brought in over a million mystery enthusiasts in search of answers.
the website to submit your mystery flavor guess, was full of easter eggs. visitors that clicked the unassuming oreo cookie  top left, were rewarded—a flashlight mode on a detective board with more clues ahead of time.
so, what was the mystery flavor? glad you asked.
designer: SARA GOFORTH
digital: lee khleang, Sean harrington, filip williander
Agency: The Martin Agency
PR agency: Weber shandwick 
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