we put a SECRET flavor in the world's favorite cookie and turned the internet into detectives for weeks to follow. what happened next was unprecedented—Bella Hadid wanted to be recruited as a detective.
PRESS: FOX BUSINESS, TODAY, PEOPLE, THE DRUM, DELISH, BRAVO TV, ELITE DAILY, US WEEKLY
Honors:
2020 ONE SHOW — public relations — Media relations (shortlist)
the biggest mystery of 2019: case study
didn't matter if you're a verified-twitterati, news anchor or a self-proclaimed influencer dad, solving a mystery became more fun when you did it with your squad. here's some of my favorites.
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oh, and Chrissy Teigen. she said we're "her" kind of funny. we heart her.
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we teased social media with mysterious posts leaning on detective movie tropes and got the sleuths' attention.
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The clue was truly in the creme. we turned every Monday into a #mysteryMonday to release a clue for the flavor. the site brought in over a million mystery enthusiasts in search of answers.
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the website to submit your mystery flavor guess, was full of easter eggs. visitors that clicked the unassuming oreo cookie top left, were rewarded—a flashlight mode on a detective board with more clues ahead of time.
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so, what was the mystery flavor? glad you asked.
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Credits
AD: Rushil Nadkarni, CW: GRAHAM UNTERBERGER
GCD: JORDI MARTINEZ
designer: SARA GOFORTH
digital: lee khleang, Sean harrington, filip williander
Agency: The Martin Agency
PR agency: Weber shandwick