THE CLASSIC WHITE TEE WAS INVENTED BY HANES IN 1901. IT WAS JUST A FUNCTIONAL GARB FOR MANY DECADES UNTIL HIP Hop was born in 1973.
IN 2023, THIS WHITE TEE WROTE an ode TO HIP HOP ON ITS 50TH ANNIVERSARY.
press: CAMPAIGN US, AD AGE
TO HIP HOP WITH LOVE FROM A WHITE TEE (DIGITAL FILM)
In our quest for the film's cast, we sought individuals who authentically embody the culture and possess a genuine understanding of what the White Tee signifies within the Hip Hop community. To achieve this, we carefully selected our cast and filmed in the heart of the Hip Hop Mecca, New York City.
We were truly fortunate, as our search led us to not only discover authentic New Yorkers but also afforded us the opportunity to shoot some influential and well-known figures from the city, including A$AP Tyy, Amaurys Grullon, DJ Spinelli, Hassan Rahim, Remy Banks, SPORTY!, and Tweek Tune.
In celebrating Hip Hop's 50th anniversary we also acknowledged the equal importance of The NEXT 50 years. In addition to the film, we gifted the Iconic White Tee in custom boxes accompanied by personalized letters to 50 artists of the next generation who we believe are embracing and stretching Hip Hop to new lengths.
CREDITS
ACD: Rushil Nadkarni, AVI STEINBACH, Kyle Kimball
CREATIVE TEAM: ISAIAH TIMMONS, JACOB KNIGHT THOMAS
Social Creative: Nadezhda Camperlengo
PRODUCER: MARJORIE ANACELIA
Agency: The Martin Agency
Director: SHOMI PATWARY
production: ILLUSIVE MEDIA